PN Media is an advertising technology company that services major ad agencies and brands such as IPG, McCann, Uber and Bumble. The founder of PN came to me at the beginning of the firm's career, in need of a logo for the company's invoicing platform. Four years and more than 20 employees later, I have continued to work with PN to design digital marketing materials such as Powerpoint decks, Instagram content, a website, company swag, and gifts such as a mugs and clothing.
My main goal while working with PN Media was to design their brand and establish their online presence. The deliverables I focused on initially were a logo and styles package, a website, Powerpoint templates, and Instagram designs.
An overview of the brand identity for PN Media
The color palette included a primary brand purple along with a simple set of grayscale values. A secondary blue color offered variety when designing for Instagram and other online graphics.
Montserrat was selected as a primary font for its high contrast and bold, sharp look. The three selected font weights allow for a wide variety of different styles and reduce the need for an additional font family.
Mobile and desktop landing page for the PN Media website
The main objectives of the website were to highlight the brand identity, explain the company's mission, feature an Instagram feed, and provide a quick and easy way to contact the agency. Part of this process was assessing other agency websites and understanding what worked well and what could be improved.
Sections for company stats, general info, and testimonials
After the core components of the brand were established, I turned my focus to Instagram. With a new design system and brand guidelines, posts were easily designed to fit the same bold style as the website. Content focused mainly on industry knowledge and employee highlights.
Working with a new brand offered me the opportunity to give PN Media a unique and bold voice in a very competitive industry. Since establishing the brand, PN has secured hundreds of new clients and frequently receives positive feedback on their online presence. I feel fortunate that opportunities like this allow me to utilize my “jack of all trades” design skill set.